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History
ROCK was founded in September 1994 in response to the needs within San Francisco for enhanced public education programs and positive after school activities. Inspired by these needs, ROCK's founding volunteers researched the problem and developed the idea of combining school based and after school learning enrichment programs with sports and fitness activities to promote healthy child development.

The Need
ROCK serves a community of children who are posed with countless social and economic challenges. Many children from Visitacion Valley come from single parent homes as well as live in one of the community's four public housing developments, one of which is considered among San Francisco's most violent. These challenges are further evidenced in the number of children who test well below their grade level on national standardized tests, the number of children receiving free or reduced school lunches and the number of immigrant families for whom English is a second language.

The combination of many of these factors results in a community of young people where challenges are severe and resources are limited. ROCK’s ability to provide quality youth development programs using its collaborative and community approach satisfies a critical need to this low income, under-served community of San Francisco.
Mission and Purpose
The mission of ROCK is to nurture the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access. ROCK fully implemented its pilot programs during the 1995-96 school year and has had a continued impact since then. ROCK's programs now include increased learning enrichment and sports and fitness opportunities and have expanded to include summer camp and focused leadership training and outdoor adventure programs. ROCK's programs are designed to serve girls and boys ages 6 - 17, who live or attend school in San Francisco's Visitacion Valley. The ROCK vision is to promote the positive development and long-term success of these youth, and this vision is reflected in three overarching program goals. All of ROCK's programs, regardless of activities or settings, are designed to provide opportunities and environments where children:

* Learn to connect by building positive relationships with adults and peers
* Learn to be productive by engaging in positive learning experiences
* Learn to navigate through life circumstances by participating in responsible, meaningful activities

ROCK pursues its program goals by creating environments for children to build caring relationships with adults and peers, supported by its low volunteer to child ratio of 1:3-5. These environments are characteristically supervised, structured sports and fitness as well as learning enrichment activities. The importance of these strong relationships and enriching opportunities is supported by youth development research, which shows that these types of supports will greatly enhance a child's skills and competencies while enhancing their self-esteem.

Management
Curt Yagi, Executive Director
Curt Yagi joined the ROCK family as a volunteer in 1998, a Board Member/Chair in 2000 and finally as the Executive Director in 2003. Prior to ROCK, Curt spent several years in the corporate sector where he held a variety of business and technology consulting positions at small and large companies. Prior to ROCK, Curt held the position of Chief Operating Officer at a small San Francisco company, where he gained valuable operational experience which he is able to leverage at ROCK today. Curt was the 2006 YNPN Executive Director of the Year, a 2006 graduate of Leadership San Francisco and a 2007 fellow at LeaderSpring. Curt holds a BS degree in Computer Science from the University of California at Davis. In his spare time, you might find Curt chasing around a soccer ball on the soccer field or performing music throughout the Bay Area.

Teodora Ildefonzo-Olmo, Director of Programs
Teodora Ildefonzo-Olmo brings to ROCK several years of nonprofit experience at a variety of youth development organizations. Teodora has transformed her programs from a relatively new stage to a highly efficient and effective level of service. Teodora holds a BA in Child and Adolescent Development from San Francisco State University. Did you know that Teodora (ROCK's unofficial security detail) is a 4th degree black belt in Shaolin Kenpo Karate?


Sarah Schwartz
Elementary School Program Director

Originally from Chicago, Sarah Schwartz came
 
to the Bay Area shortly after receiving a BA in Sociology from the University of Colorado. She is responsible for all of ROCK's elementary school programs and has been a big favorite with the kids. In her free time, Sarah enjoys exploring the City, spending time outdoors and most of all meeting new people along the way.

Erica Hernandez, Middle School Program Coordinator
Erica Hernandez is responsible for all middle school programs at ROCK. In the past, she has worked as a teacher assistant at AIM High, a tutor for AACETS and a preschool teacher assistant at Heritage Homes and Family Connections. Erica received her degree in Liberal Studies with a minor in Asian American Studies and Health Education from San Francisco State University. In her free time, Erica loves to travel, eat, draw and go to concerts. Little do people know that when she was young, Erica was a professional ping pong player.

Board of Directors
Honorary Board of Directors
* Chip Conley, Founder & CEO of JDV Hotels
* David Louie, Reporter, ABC7News
* Pete Blum, MAP Royalty, Inc.
* Jim Deslaurier, Placer County Deputy D.A.
* Luke Proskine, Makena Capital
* Lyle Ross, Goldman Sachs
* Rick Lewis, US Venture Partners
* Wylie Peterson, Cushman Wakefield
* Kathy Steele, Ariba, Inc.

Board of Directors
* Dale Ashlock, Chairperson
* Jason Cohen, Vice Chairperson
* Chris Ginieczki, Treasurer
* Jen Gannon, Secretary
* Harold Hadnott, Member
* JJ Kirkish, Member
* Brenda Shum, Member
* Anuj Varma, Member


 

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