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FOR IMMEDIATE RELEASE

Contact: (415) 333-4001 ext 1#, curt@rocksf.org

INNOVATIVE NONPROFIT FUNDRAISING IN A CHALLENGING ECONOMY
San Francisco nonprofit to host major event with an untraditional spin


San Francisco, CA - February 8, 2010 - With the current state of the economy, generating revenues for nonprofits can be difficult. Real Options for City Kids (ROCK), a San Francisco nonprofit serving at-risk children, is finding ways to challenge traditional fundraising by seeking new opportunities for income. One such channel is a major event, the 5th Annual Funk out with ROCK, to be held on Saturday, April 10, 2010 at Café du Nord in San Francisco.

Funk out with ROCK is a major over-the-top social event featuring live, original funk music, silent auctions a raffle and hundreds of San Franciscans. The event features The Master of the Funk competition which is an innovative spin on the traditional host committee for major events. All Funk out with ROCK hosts, otherwise known as candidates, go head to head to raise the most revenue from online ticket sales and donations. The candidate with the most "votes" is declared the winner. To entice the public to purchase a ticket and/or donate under their name, all candidates were asked to dress in their funkiest attire and film themselves doing their funkiest of moves. A YouTube video was created and is displayed on the event website for the public to determine who they feel should be crowned the Master of the Funk.


The winning candidate will be selected based on the most "votes" received online while 100% of proceeds will support ROCK which provides at-risk children and youth with positive opportunities in the form of sports/fitness, outdoor adventures, learning enrichment and leadership development.

Funk out with ROCK will be held on Saturday, April 10, 2010 from 9pm-2am at Café du Nord in San Francisco. For more information about Funk out with ROCK, visit http://funk.rocksf.org.


About Real Options for City Kids
Real Options for City Kids (ROCK) is dedicated to nurturing the healthy development of children by listening attentively to their needs and by providing opportunities to those who might not otherwise have access. ROCK aims to promote the positive development and long-term success of the youth that it serves through a combination of in-school and after school learning enrichment, sports and fitness, leadership training and outdoor adventure opportunities. ROCK's programs are designed to serve girls and boys, ages 6-17, who live in or attend school in San Francisco's Visitacion Valley. For more information, visit www.rocksf.org.

 

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