ROCK was founded in September 1994 in response to the needs within
San Francisco for enhanced public education programs and positive
after school activities. Inspired by these needs, ROCK's founding
volunteers researched the problem and developed the idea of combining
school based and after school learning enrichment programs with
sports and fitness activities to promote healthy child development.
ROCK serves a community of children who are posed with countless
social and economic challenges. Many children from Visitacion
Valley come from single parent homes as well as live in one
of the community's four public housing developments, one of
which is considered among San Francisco's most violent. These
challenges are further evidenced in the number of children
who test well below their grade level on national standardized
tests, the number of children receiving free or reduced school
lunches and the number of immigrant families for whom English
is a second language.
The combination of many of these factors results in a community
of young people where challenges are severe and resources
are limited. ROCKs ability to provide quality youth
development programs using its collaborative and community
approach satisfies a critical need to this low income, under-served
community of San Francisco.
The mission of ROCK is to nurture the healthy development
of children by listening attentively to their needs and by
providing opportunities to those who might not otherwise have
access. ROCK fully implemented its pilot programs during the
1995-96 school year and has had a continued impact since then.
ROCK's programs now include increased learning enrichment
and sports and fitness opportunities and have expanded to
include summer camp and focused leadership training and outdoor
adventure programs. ROCK's programs are designed to serve
girls and boys ages 6 - 17, who live or attend school in San
Francisco's Visitacion Valley. The ROCK vision is to promote
the positive development and long-term success of these youth,
and this vision is reflected in three overarching program
goals. All of ROCK's programs, regardless of activities or
settings, are designed to provide opportunities and environments
* Learn to connect by building positive relationships with
adults and peers
* Learn to be productive by engaging in positive learning
* Learn to navigate through life circumstances by participating
in responsible, meaningful activities
ROCK pursues its program goals by creating environments for children
to build caring relationships with adults and peers, supported by
its low volunteer to child ratio of 1:3-5. These environments are
characteristically supervised, structured sports and fitness as
well as learning enrichment activities. The importance of these
strong relationships and enriching opportunities is supported by
youth development research, which shows that these types of supports
will greatly enhance a child's skills and competencies while enhancing
Curt Yagi, Executive Director
Curt Yagi joined the ROCK family as a volunteer in 1998, a Board
Member/Chair in 2000 and finally as the Executive Director in 2003.
Prior to ROCK, Curt spent several years in the corporate sector
where he held a variety of business and technology consulting positions
at small and large companies. Prior to ROCK, Curt held the position
of Chief Operating Officer at a small San Francisco company, where
he gained valuable operational experience which he is able to leverage
at ROCK today. Curt was the 2006 YNPN Executive Director of the
Year, a 2006 graduate of Leadership
San Francisco and a 2007 fellow at LeaderSpring.
Curt holds a BS degree in Computer Science from the University of
California at Davis. In his spare time, you might find Curt chasing
around a soccer ball on the soccer field or performing music throughout
the Bay Area.
Hernandez, Middle School Program Coordinator
Ildefonzo-Olmo, Director of Programs
Teodora Ildefonzo-Olmo brings to ROCK several years of nonprofit
experience at a variety of youth development organizations.
Teodora has transformed her programs from a relatively new
stage to a highly efficient and effective level of service.
Teodora holds a BA in Child and Adolescent Development and an MS in Recreation, Parks and Tourism, both from
San Francisco State University. Did you know that Teodora
(ROCK's unofficial security detail) is a 4th degree black
belt in Shaolin Kenpo Karate?
Erica Hernandez is responsible for all middle school
programs at ROCK. In the past, she has worked as a teacher assistant
at AIM High, a tutor for AACETS and a preschool teacher assistant
at Heritage Homes and Family Connections. Erica received her degree
in Liberal Studies with a minor in Asian American Studies and Health
Education from San Francisco State University. In her free time,
Erica loves to travel, eat, draw and go to concerts. Little do people
know that when she was young, Erica was a professional ping pong
Desiree St. Louis, Elementary School Program Coordinator
Desiree St. Louis is responsible for all elementary school programs at ROCK. Desiree brings a high level of energy necessary when working with children. Desiree holds a BA in Liberal Studies and a Masters in Equity and Social Justice in Education, both from San Francisco State University.
Board of Directors
Honorary Board of Directors
* Chip Conley, Founder & CEO of JDV
* David Louie, Reporter, ABC7News
* Pete Blum, MAP Royalty, Inc.
* Jim Deslaurier, Placer County Deputy D.A.
* Chris Ginieczki, Visa
* Dave O'Mara, Following
* Luke Proskine, Makena Capital
* Lyle Ross, Goldman Sachs
* Rick Lewis, US Venture Partners
* Wylie Peterson, HCP Ventures
* Kathy Steele, Ariba, Inc.
Board of Directors
* Amelia Hill, Chairperson
* Dale Ashlock, Vice Chairperson
* David Singer, Treasurer
* Heather Chan, Secretary
* Amando Balbuena III, Member
* Erika Murdock Balbuena, Member
* Jen Gannon, Member
* Harold Hadnott, Member
* Matt Peterson, Member
* Elaina Wasmus, Member